Friday, December 13, 2013

Update: Yes, I know it's well overdue!

Well.  There's been a world of happenings here at AFD HQ.

They are as follows:

Re-branding of AFD and new website/blog 
This is been a 6 month undertaking but I'm nearly there.  
I have been 'finding myself' left right and centre and making myself a new look.  I have a fabulous team helping me with all this and all should be revealed  in the next few weeks.  
That does mean that the blog will have a new home as well as a new look and I will be able to put into place many of the new things I learnt from my recent Blogcademy Course I attended last month.

Blogcademy (Auckland)
Holy.  What a information-fest.  For those of you not in the know this is a blog school run by three pretty dynamic birds - Gala, Shauna and Kat from Gala Darling, Nubbly Twiglet and Rock n Roll Bride respectively.  A powerhouse of blogging talent they certainly passed on oodles of info.  It was also an amazing weekend connecting with some pretty awesome bloggers from all over this country.  So the timing has been pretty good for this new branding lark and most defiantly inspirational - especially Shauna.  She was a wealth of knowledge and has got me lining up many ducks.  Watch this space (well maybe not this space as a NEW blog will be up and running in the new year).  Yip!

Megan Morton's The School (Auckland)
Yes, another trip, and another hot weekend of learning, meeting amazing people and generally just mixing with like minded slashies (and Australianism for a person that does much and many - Thanks Megan for this term, is tres useful!)  I think I won most attended course but I wanted to make the most of it all - only because I knew that it would ALL be good.  I also got to hang with my new design assistance (YES I JUST SAID THAT).  More in a sec.  I did want to say a heart felt massive yummy thank you to Megan Morton, Sophie The, Kara Rosenlund, Simone Madigan, Stephanie Somebody and Brooke Holm.  Find more about them here.  They all rock the planet.  I learnt all and much.

Sophie Jensen (My Design Assistant)
I know right!  This is very exciting and a little scary if I'm honest.  Oh the responsibilty - not just myself to think of!  Sophie came to me back in June this year as an Intern - she emailed and asked to come and work for me for free.  She drove all the way down here to Blenheim and found accommodation all off her own initiative.  She was a wee ray of sunshine to have in my world and I was very lucky to share that week with her.  NOW she's back as my employee and I have big plans for this little lady.  I'm hoping to bring you a bigger and brighter world of me with Sophie's help.  She is super enthusiastic, colourful and smilie, oh and did I mention talented, crafty and designery?!  She will fit in oh so well!

Dulux Ambassador
Yes it's true!  Starting with my wee stint as a guest judge on the Block NZ this year, Dulux contacted me and asked if I would consider a role as their interior design ambassador.  Ahhhh OK!  Dream role!  Colour, colour and more colour!  My first official role was to help launch the 2014 Dulux forecast which I will post in detail (to follow).  What an honour!  I got to speak to designers and specifiers all over NZ and talk about the new colours that are coming through in interiors.  It really was fun to be apart of.  Next year things will continue and there is going to be some amazing collaborations.

Home Rennovations
Yes as well as working with many inspiring projects this year I am undertaking my own interior change.  Currently we are re-doing a very old and tired ensuite and making it a bathroom that joins our two daughter's rooms.  I've already sneaked/peaked you into a little of what's happening via my instagram feed (here) #afdgirlsbathroom.  It's very excited but has started some huge 'builders creep'. BUSY!

General stuff
Because of my new Sophie coming I got very excited - even to the point of considering moving to a real live retail space.  This was ambitious on my part, I think I just got a bit excited my the thought of having an extra set of hands BUT what it did do was to help me work out what I need to do next.  A retail space is a great idea and maybe for the future but right now I got some other i's to dot.  All in good time.  You will notice (soon) that there is an AFD store link on my new site and that will be coming in 2014.  Baby steps but still exceptionally exciting.  So I've been organising and re-jigging my current studio space to make room for Sophie and to be able to accommodate more crafting, DIYing, creating and stock.  Hooray! 

The last thing
I really wanted to wish you all a very merry Christmas and happy new year.  Instead of stressing myself silly about posting over the holidays - I'm just going to not.  I do have one more post about Dulux but that will be the last for my good friend Blogger.  I will also post a link here for the new blog site so please come and join me on my new adventures.  I love you guys and what started as a journal of me and what I love has morphed into something quite unexpected.  As corny as it sounds, I really could not have done this without you lot.  You make a massive difference and I appreciate you being there (I know you are!)

See you in 2014.  All colourful-like.


  1. Amazing, and inspiring Alex! May all the balls you seem to be juggling at the moment fall and land exactly where you want them to. And if they don't, you can blame Sophie ;). Looking forward to seeing where 2014 takes you.

  2. exciting times Alex, I look forward to seeing your plans in 2014!

  3. Wow Alex, it's all sooo exciting! Well done on all your achievements, and I can't wait to see your new look/blog and hear more about your Dulux work. Have a fab Christmas with your family x

  4. oh my Alex, so much exciting, wonderful change! I can't think of a better interiors judge :o) I will watch from afar cheering as more people get to experience your fabulousness!

  5. HI Alex - so just a few changes, then? Never one to do things by halves are you??!!! All this news is awesome, and huge congratulations for making it with all these new roles. Have really enjoyed your blog style over the years, so can't wait to see where you take us to in 2014. I'll be there for the ride, thanks very much!!

    Merry Christmas to you and your family. Go and put your feet up for 5 minutes, for goodness sake. Best, Rachel xo

  6. Ooohh exciting times ahead!! Loving what you have shared so far and look forward to the new colourful shiny look!! Its great to have such wonderful inspiration in our backyard......(how fun that would be)!!! Looking forward to it all but the crafty + DIYing bit esp!! Wishing you a colourful xmas filled rainbows!!

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